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The Full Retiree - born between 1901 and 1924
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. This generation had major accomplishments and worked together to
create "America the Super Power".
. They were the first to be known as "Senior Citizens".
. Three out of ten have lived in the same home for over 30 years.
. Most have not planned for the possibility of having to sell or move; yet
over 1.5m will have to sell every year.
. They grew up in the depression and may be vulnerable to "con" games.
. This household is male dominated with long-term marriages and a
strong faith in God.
. 8 out of 10 plan to live or at home or at least in their community for as
long as they can.
. They are defined by their career or title.
. They need reduced home maintenance and are concerned with security
and on-site health care
. They believe in hard work and saving.
. Their word is their bond. |
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